Easy-to-enjoy, every day, effective eating plan!

Food Optimising is the easiest, most generous, flexible, liberating and effective healthy eating plan ever. You can fill the biggest plate, go back for seconds - and still lose weight! Sounds too good to be true, doesn't it? It's not - here's how it works.

Uniquely, Food Optimising takes into consideration not just the calorific value of the food but how well it satisfies our appetite too. Those foods that are naturally low in calories and superbly satisfying can be eaten freely - the only limit is your appetite! They include:

• Lean meat & poultry
• Fish and shellfish
• Pasta, rice and potatoes
• Fruit and vegetables
• Pulses, peas and beans
• Eggs and fat free dairy products

By making these foods your first choice, you can eat until you’re full and dramatically reduce your calorie intake - and that's why you can eat them without restriction!  Seriously - no weighing, no measuring, no counting... no kidding!

For a healthy balanced diet packed with fibre and rich in vitamins and minerals, portions of cereal, wholemeal bread, cheese, milk and olive oil can be added every day.

And because life shouldn’t stop when you’re slimming, those little extras – whether you love a glass of wine, chocolate bar, Yorkshire pudding with your Sunday roast or butter on your jacket potato – aren’t banned.  We just ask you to enjoy them in measured portions and show you simple swaps for healthier, but just as satisfying, alternatives.